We collect information in the following categories:
Personal Identification Information
- Name
- Date of Birth
- Address
- Email Address
- Phone Number
Medical & Treatment Information
- Medical history relevent to treatment
- Consultant notes
- Treatment records
- Before/after photographs (only with consent)
Website & Technical Data
- IP address
- Browser type and device information
- Cookies and usage analytics
- Pages visited and interaction data
Booking & Payment Information
- Appointment details
- Payment confirmations (we do not store ful card details)
3. How We Use Your Information
We use your information for the following purposes:
- To provide aesthetic consultations and treatments
- To assess suitability for treatments and ensure safety
- To manage appointments and communicate with you
- To maintain accurate medical and treatment records
- To process payments and send receipts
- To improve our website and user experience
- To send marketing communications (only with explicit consent)
- To comply with legal and regulatory obligations
4. Legal Basis for Processing
We process your data under the following lawful bases:
- Consent — for marketing, photography, and optional communications
- Contract — to provide treatments and manage bookings
- Legal obligation — maintaining medical-style treatment records
- Legitimate interests — improving services and website performance
- Vital interests — ensuring your safety during treatments
5. How We Store and Protect Your Data
We take data security seriously and use:
- Encrypted systems for digital records
- Secure, password‑protected devices
- Restricted access to treatment notes
- Secure third‑party booking or payment platforms (e.g., Fresha, Stripe)
We retain treatment records for 7 years, or longer if required by insurance or regulatory bodies.
6. Sharing Your Information
We do not sell or trade your personal data. We may share information only with:
- Professional insurers (if required for claims)
- Payment processors
- Booking system providers
- Medical professionals (only if necessary for your safety)
- Legal authorities (only when required by law)
All third‑party providers are required to comply with UK GDPR.
7. Cookies & Website Tracking
Our website uses cookies to:
- Improve site performance
- Analyse visitor behaviour
- Personalise content
- Support security features
You can manage or disable cookies in your browser settings.
8. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Request corrections
- Request deletion (where legally permitted)
- Withdraw consent at any time
- Object to certain types of processing
- Request data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
9. Photography & Marketing Consent
We will never use your images for marketing without your explicit, written consent. You may withdraw consent at any time.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact:
Kent Aesthetics
Email: ak.aesthetics.kent@gmail.com
Phone: +44 (0)7572657677
Address: [your clinic address]
11. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
